Free GA4 audits — now booking
Make decisions on numbers you can actually trust.
We turn messy GA4, Google Tag Manager, and BigQuery into measurement you can defend — so your team stops arguing about the data and starts acting on it.
- 15-min teardown
- ·See exactly what's broken
- ·No commitment
0+
Inspection points
~0s
Instant audit
6
Method pillars
What we do
Measurement infrastructure, built right
From a single audit to a full data stack, every engagement is led by a senior practitioner — not a junior with a checklist.
GA4 Implementation & Audits
We audit and rebuild your GA4 so the metrics leadership sees actually reflect reality — correct events, clean conversions, no double counting.
- Accurate conversion tracking
- Clean, documented event taxonomy
- Decisions you can trust
Google Tag Manager
Web and server-side GTM builds with a real data layer, version control, and QA — engineered to be maintained, not feared.
- Server-side tagging
- Documented data layer
- Resilient, QA'd deployments
BigQuery Pipelines
Stream GA4 into BigQuery and model it into reporting-ready tables — the foundation for analysis that isn't capped by the GA4 UI.
- Raw event ownership
- Modelled reporting tables
- Unlimited custom analysis
Looker Dashboards
Board-ready Looker Studio dashboards built on accurate data and designed around the questions your stakeholders ask.
- Executive-ready views
- Channel & funnel reporting
- Self-serve for stakeholders
60-second check
Is your tracking lying to you?
Tick the ones that sound familiar and watch your data-confidence score move.
How it works
A clear path from messy to measurable
Audit
We pressure-test your current setup — tracking, events, conversions — and show you exactly where the numbers lie.
Architect
We design a measurement plan and data layer mapped to the decisions your team actually needs to make.
Implement
We build it properly: GA4, server-side GTM, BigQuery pipelines, and Looker dashboards — documented and QA'd.
Optimize
On retainer, we keep your data accurate as your site changes and turn it into a compounding advantage.
Why trust us
Judge the work, not the logos
No borrowed logos, no anonymous quotes. Here's who you'll work with and the exact standard the work is held to — inspect it before you spend a dollar.
Sean Klimek
Founder, Layer Analytics
Sean founded Layer Analytics on a simple observation: most analytics setups quietly lie, and the cost shows up in every decision made on top of them. He works hands-on in GA4, Google Tag Manager, BigQuery, and Looker Studio — auditing, rebuilding, and documenting measurement that marketing teams can actually defend.
Read our methodology
The 40+ point inspection behind every audit — published in full, so you can judge the rigor yourself.
See every check →See a sample teardown
A representative, anonymized example of what an audit finds and how we report it — before you commit to anything.
Read the sample →Plain refund terms
Clear, published policies — defective products are refunded, retainers cancel anytime, no lock-in.
Read the policy →Retainers
Ongoing partnership, priced for outcomes
One-time projects and digital products are available too — see full pricing for everything.
Lead-gen & growing businesses
Starter
Trustworthy data, handled
or $20,000/yr — 2 months free
Trustworthy GA4 + GTM tracking and a monthly read on what's actually driving qualified leads.
- GA4 + GTM health monitoring with break alerts
- Conversion & lead tracking upkeep
- Monthly insights report
- Email support (48h response)
- ~8 hours of hands-on work each month
Included free
- Audit Checklist + SOPs
- Data Layer Template Pack
Ecommerce & mid-market brands
Growth
Measurement that drives revenue
or $40,000/yr — 2 months free
Full-funnel ecommerce measurement — server-side tagging, revenue accuracy, and growth experimentation support.
- Everything in Starter
- Server-side GTM & enhanced ecommerce
- Revenue & ROAS accuracy audits
- Live Looker Studio dashboard
- Bi-weekly working sessions
- Quarterly roadmap review
- Priority support (24h response)
- ~18 hours of hands-on work each month
Included free
- GTM Container (Ecom)
- Looker Template
- BigQuery Query Library
Enterprise & multi-brand teams
Enterprise
Your fractional analytics & data team
or $95,000/yr — 2 months free
A dedicated data engineering partner: BigQuery pipelines, Looker dashboards, and governance across business units.
- Everything in Growth
- BigQuery pipeline & warehouse ownership
- Custom Looker dashboards across business units
- Data governance & QA processes
- Dedicated Slack channel + SLAs (4h response)
- Monthly strategic reviews + quarterly exec readout
- ~45 hours of hands-on work each month
Included free
- Full Bundle (all digital products)
- Priority project slots
FAQ
Questions, answered
Stop making decisions on numbers you can't trust.
Get a free GA4 audit and see exactly what your tracking is getting wrong — no commitment, no pitch.