About
We're the team marketers call when the numbers don't add up
Layer Analytics exists because most analytics setups quietly lie — and the cost of those lies shows up in every decision made on top of them.
Our story
Layer Analytics was founded on a pattern that repeats across lead-gen businesses, ecommerce brands, and marketing teams of every size: the data leaders rely on is quietly wrong, and nobody finds out until a big decision goes sideways.
We exist to fix that — bringing hands-on GA4, Google Tag Manager, and BigQuery expertise to teams that need to trust their numbers, not just admire them.
We're also deliberately transparent about how we work: our full inspection methodology is public, and you can read a sample teardown before you spend a dollar. Judge the work, not the marketing.
Who you'll work with
A named practitioner, not a rotating team
Sean Klimek
Founder, Layer Analytics
Sean founded Layer Analytics on a simple observation: most analytics setups quietly lie, and the cost shows up in every decision made on top of them. He works hands-on in GA4, Google Tag Manager, BigQuery, and Looker Studio — auditing, rebuilding, and documenting measurement that marketing teams can actually defend.
Principles
How we work
Rigor over guesswork
We validate everything. If a number can't be trusted, it doesn't ship to your dashboard.
Accuracy is the product
Pretty dashboards on bad data are worse than useless. We fix the foundation first.
Built to be owned
Everything is documented and handed over, so your team isn't dependent on us forever.
Senior, every time
You work directly with the practitioner doing the work — not a rotating junior running a checklist.
Stop making decisions on numbers you can't trust.
Get a free GA4 audit and see exactly what your tracking is getting wrong — no commitment, no pitch.