Pricing
Transparent pricing, no surprises
Monthly retainers for ongoing partnership, fixed-price projects for specific outcomes, and digital products for DIY teams.
Retainers
Monthly partnership
Cancel anytime. Cancelled or past-due clients keep read-only access to delivered files.
Every retainer begins with a one-time onboarding audit so we start from a clean, verified setup. Work beyond your plan's hours is billed at $225/hr or scoped as a fixed-price project — and annual billing saves you two months.
Lead-gen & growing businesses
Starter
Trustworthy data, handled
or $20,000/yr — 2 months free
Trustworthy GA4 + GTM tracking and a monthly read on what's actually driving qualified leads.
- GA4 + GTM health monitoring with break alerts
- Conversion & lead tracking upkeep
- Monthly insights report
- Email support (48h response)
- ~8 hours of hands-on work each month
Included free
- Audit Checklist + SOPs
- Data Layer Template Pack
Ecommerce & mid-market brands
Growth
Measurement that drives revenue
or $40,000/yr — 2 months free
Full-funnel ecommerce measurement — server-side tagging, revenue accuracy, and growth experimentation support.
- Everything in Starter
- Server-side GTM & enhanced ecommerce
- Revenue & ROAS accuracy audits
- Live Looker Studio dashboard
- Bi-weekly working sessions
- Quarterly roadmap review
- Priority support (24h response)
- ~18 hours of hands-on work each month
Included free
- GTM Container (Ecom)
- Looker Template
- BigQuery Query Library
Enterprise & multi-brand teams
Enterprise
Your fractional analytics & data team
or $95,000/yr — 2 months free
A dedicated data engineering partner: BigQuery pipelines, Looker dashboards, and governance across business units.
- Everything in Growth
- BigQuery pipeline & warehouse ownership
- Custom Looker dashboards across business units
- Data governance & QA processes
- Dedicated Slack channel + SLAs (4h response)
- Monthly strategic reviews + quarterly exec readout
- ~45 hours of hands-on work each month
Included free
- Full Bundle (all digital products)
- Priority project slots
One-time projects
Fixed scope, fixed price
GA4 Quick Audit
$2,500A focused review of your GA4 setup to surface the data-quality issues quietly costing you decisions.
- Tracking & configuration audit
- Prioritised issues list
- Loom walkthrough
GA4 Full Audit + Roadmap
$5,000Deep audit of GA4, GTM, and conversions plus a sequenced roadmap to a measurement setup you can trust.
- Comprehensive audit report
- Data layer & event review
- 90-day implementation roadmap
GTM Implementation
$3,500A clean, documented Google Tag Manager build with a proper data layer and QA before anything ships.
- Tag, trigger & variable build
- Data layer specification
- QA & documentation
BigQuery Pipeline
$8,500Stream GA4 into BigQuery and model it into clean, query-ready tables your team and tools can rely on.
- GA4 → BigQuery export setup
- Modelled reporting tables
- Scheduled queries & docs
Looker Dashboard
$3,000A board-ready Looker Studio dashboard built on accurate data, designed for the questions you actually ask.
- Stakeholder requirements session
- Custom dashboard build
- Handover & training
Full Stack Setup
$18,000End-to-end measurement infrastructure: GA4, server-side GTM, BigQuery, and Looker, built once and built right.
- GA4 + server-side GTM implementation
- BigQuery warehouse & modelling
- Executive Looker dashboards
- Full documentation & enablement
Digital products
Self-serve toolkit
The One GTM Recipe: Consent-Aware Conversions
One importable GTM container that gets Consent Mode v2 and conversion tracking right — consent-gated tags, gclid/wbraid/gbraid capture, and an import + QA guide. The recipe most teams botch.
10 BigQuery Queries That Save You a Day
Ten copy-paste, commented BigQuery queries for the GA4 export — sessions, channels, funnels, retention, revenue QA — each with a plain-English 'what it answers / when to run it' note. Carved from our full library.
Data Layer Cheat-Sheet
A dense one-page GA4 + dataLayer reference — the recommended events, the ecommerce items schema, Consent Mode v2 defaults, and the gotchas that quietly break tracking. Pin it above your desk.
Data Layer Template Pack
The GA4 data layer contract we build every implementation from — 24 copy-paste event payloads (full ecommerce + lead-gen), typed JS push helpers that enforce the spec by construction, a DevTools validator that audits every push on your live site, platform notes, and the pre-launch QA checklist.
GTM Container (Lead Gen)
An importable GTM container pre-built for lead-gen tracking — forms, calls, and conversions, configured.
GTM Container (Ecom)
A full enhanced-ecommerce GTM container ready to import and map to your store's data layer.
BigQuery Query Library
A curated library of production-ready SQL for the GA4 BigQuery export — attribution, funnels, retention, and more.
Full Bundle
Every Layer Analytics digital product in one bundle — the complete measurement toolkit at the best value.
Audit Checklist + SOPs
The exact checklist and standard operating procedures we run on every GA4 audit engagement.
All prices USD. Digital products are licensed to a single organization — duplicate charges and defective downloads are refunded within 14 days. Retainers renew monthly and cancel anytime; no long-term lock-in. Full details: refund policy · terms.
FAQ
Pricing questions
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